The meeting between Giusti Software and Fiorentini Alimentari took place precisely at a time when a strong acceleration in commercial growth was taking shape. As in any company that grows rapidly, there were many areas for improvement. Fiorentini presented some critical issues in the field of order collection, both for the very high number of these and for the large quantity of references relating to each document.

Rinaldi needed a truly reliable, stable tool capable of guaranteeing data security while maintaining the already widely present UX characteristics; but Rinaldi also needs fast, competent assistance, capable of interacting constructively with Rinaldi employees but also with the agents themselves.

The computerization of the commercial reality has been tackled at 360° from the management of the sales area, understood as the sales force on the territory, to the agents, up to the B2B opportunity, in order to give access to new customers and offer existing customers the convenience of always having open contact with Fontanafredda. Together with our technicians we have analyzed the corporate reality of Fontanafredda with its needs and implemented a stimulating and innovative project.